Commerce Operations

Commerce Operations

Connect sales planning with the day-to-day management of stores, products and commercial campaigns.

Business challenges

Bottlenecks to address

Stores attract traffic but conversion is weak; promotions, pricing and inventory are not aligned. Work depends on individuals, making product, order and campaign issues harder to detect and resolve promptly.

Proposed scope

  • Review Shopee, TikTok Shop or other agreed marketplace stores: product content, catalog structure and the purchase journey.
  • Build a commercial calendar and coordinate pricing, offers and available inventory with the business team.
  • Design daily checks, assign incident owners and establish a performance review cadence.

Deliverables

  • A store assessment and a prioritized improvement list.
  • A commercial calendar, campaign setup checklists and agreed operating procedures.
  • A store performance tracker with issues, owners and next actions.

What should we measure?

Conversion rate

Orders divided by visits, using each platform's definitions and reports.

Average order value

Review alongside discounts to assess revenue quality.

Cancellation, return and stockout rates

Analyze by cause, product and responsibility within the project scope.

These KPIs are a reference framework, not results achieved or a growth guarantee. Targets, baselines, formulas, data sources, measurement periods and owners are agreed for each engagement.

Prepare for the conversation

Appropriate access, product catalog and prices, inventory, promotion calendar, sales policies and order management contacts.

An overview is enough for the first conversation. Detailed data is shared only after we agree how, and with what access.

Frequently asked questions

Does operations include warehousing and delivery?

Warehousing, delivery, customer service and system integration must be scoped separately based on resources and partners. They are not automatically included in store management.

How does the work begin and get reviewed?

Both teams clarify the current situation, select priorities and agree deliverables and owners before execution. Reporting cadence and adjustment decisions are included in the engagement plan.

Review your operations challenge with OGS

Share your objectives and current bottlenecks to identify a suitable next step.

Review your operations challenge →