Four e-commerce solution areas.

Common challenges

The business operates across multiple channels without a shared commercial plan. Revenue targets are disconnected from margins, budgets follow familiar habits, and teams struggle to choose between opening channels and improving existing ones.

Proposed deliverables

• A diagnostic report and prioritized list of bottlenecks.
• Channel and product portfolio direction, with a scenario-based budget allocation framework.
• An action roadmap with owners, review milestones and a shared set of metrics.

Reference KPIs

• Net revenue by channel: Track revenue after discounts, cancellations and returns using agreed definitions.
• Contribution margin: Assess the amount remaining after variable costs defined in the model.
• Progress on strategic priorities: Track completed actions against the approved roadmap.

Common challenges

Stores attract traffic but conversion is weak; promotions, pricing and inventory are not aligned. Work depends on individuals, making product, order and campaign issues harder to detect and resolve promptly.

Proposed deliverables

• A store assessment and a prioritized improvement list.
• A commercial calendar, campaign setup checklists and agreed operating procedures.
• A store performance tracker with issues, owners and next actions.

Reference KPIs

• Conversion rate: Orders divided by visits, using each platform's definitions and reports.
• Average order value: Review alongside discounts to assess revenue quality.
• Cancellation, return and stockout rates: Analyze by cause, product and responsibility within the project scope.

Common challenges

Media spend is rising, but it is difficult to identify which activities drive efficient orders. Content is disconnected from priority products; affiliate, KOC/UGC and livestream activities run separately, while channel revenue attribution remains inconsistent.

Proposed deliverables

• A channel activation plan, estimated budget and test hypotheses.
• Content briefs, partner selection criteria and an implementation calendar for approved activities.
• A campaign report with attribution definitions, test results and next-step recommendations.

Reference KPIs

• Cost per order / new customer: Select the metric based on the system's ability to identify orders and customers.
• ROAS and performance after costs: Review attributed advertising revenue alongside discounts, fees and product margins; ROAS is not profit.
• Conversion rate by activity: Compare content, affiliate or livestream sessions where compatible data is available.

Common challenges

Each channel has different figures, reports take time to compile, and displayed revenue does not reflect actual receipts. Without shared definitions for fees, returns and cost allocation, teams struggle to decide which activities to maintain, adjust or stop.

Proposed deliverables

• A KPI dictionary and data source map, including measurement limitations.
• A dashboard or management reporting template using the agreed scope and tools.
• Cost and contribution margin analysis, with a list of optimization opportunities and owners.

Reference KPIs

• Data completeness and consistency: Track missing sources, reconciliation differences and metric coverage.
• Report update time: Measure the time from data availability to a usable report.
• Contribution margin by product / channel: Compare using consistent cost definitions; identify costs not yet allocated.