Data & Optimization

Data & Optimization

Bring numbers from every channel into one place, so decisions on revenue, cost and contribution margin rest on the same figures.

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Business challenges

Bottlenecks to address

Each channel has different figures, reports take time to compile, and displayed revenue does not reflect actual receipts. Without shared definitions for fees, returns and cost allocation, teams struggle to decide which activities to maintain, adjust or stop.

Proposed scope

  • Map data sources, agree metric definitions and review discrepancies between reports.
  • Design a view of revenue, discounts, marketplace fees, media and variable costs using available data.
  • Establish an analysis cadence, document hypotheses and track the impact of optimization decisions.

Deliverables

  • A KPI dictionary and data source map, including measurement limitations.
  • A dashboard or management reporting template using the agreed scope and tools.
  • Cost and contribution margin analysis, with a list of optimization opportunities and owners.

What should we measure?

Data completeness and consistency

Track missing sources, reconciliation differences and metric coverage.

Report update time

Measure the time from data availability to a usable report.

Contribution margin by product / channel

Compare using consistent cost definitions; identify costs not yet allocated.

These KPIs are a reference framework, not results achieved or a growth guarantee. Targets, baselines, formulas, data sources, measurement periods and owners are agreed for each engagement.

Prepare for the conversation

Order, payment, fee, advertising and cost-of-goods reports; access permissions and a contact to validate financial data.

An overview is enough for the first conversation. Detailed data is shared only after we agree how, and with what access.

Frequently asked questions

Will the dashboard update automatically in real time?

Update frequency depends on access, data export capabilities and the chosen tools. Automation or API integration is scoped only after feasibility has been assessed.

How does the work begin and get reviewed?

Both teams clarify the current situation, select priorities and agree deliverables and owners before execution. Reporting cadence and adjustment decisions are included in the engagement plan.

Clarify your data and performance with OGS

Share your objectives and current bottlenecks to identify a suitable next step.

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