Growth & Activation

Growth & Activation

Coordinate advertising, content, affiliate and livestream activity around a measurable commercial objective.

Define your activation scope →Explore all four solutions
Business challenges

Bottlenecks to address

Media spend is rising, but it is difficult to identify which activities drive efficient orders. Content is disconnected from priority products; affiliate, KOC/UGC and livestream activities run separately, while channel revenue attribution remains inconsistent.

Proposed scope

  • Define priority products, audiences and messages; connect content planning to the commercial calendar.
  • Design Performance Media, Affiliate, KOC/UGC or Livestream tests within the confirmed scope.
  • Review creative performance, conversion and costs; recommend budget adjustments based on verified results.

Deliverables

  • A channel activation plan, estimated budget and test hypotheses.
  • Content briefs, partner selection criteria and an implementation calendar for approved activities.
  • A campaign report with attribution definitions, test results and next-step recommendations.

What should we measure?

Cost per order / new customer

Select the metric based on the system's ability to identify orders and customers.

ROAS and performance after costs

Review attributed advertising revenue alongside discounts, fees and product margins; ROAS is not profit.

Conversion rate by activity

Compare content, affiliate or livestream sessions where compatible data is available.

These KPIs are a reference framework, not results achieved or a growth guarantee. Targets, baselines, formulas, data sources, measurement periods and owners are agreed for each engagement.

Prepare for the conversation

Budget, product margins, campaign data, content assets, image usage rights and brand approval requirements.

An overview is enough for the first conversation. Detailed data is shared only after we agree how, and with what access.

Frequently asked questions

Do you guarantee revenue or a fixed ROAS?

No. Targets are agreed using baseline data, budget and market conditions. Media, production, KOC and platform costs must be clarified in each proposal.

How does the work begin and get reviewed?

Both teams clarify the current situation, select priorities and agree deliverables and owners before execution. Reporting cadence and adjustment decisions are included in the engagement plan.

Define your activation scope with OGS

Share your objectives and current bottlenecks to identify a suitable next step.

Define your activation scope →